— Chapter one —
Everyone has a group chat.
Ours leaked.
Somebody screenshotted it. We printed it.
The leak
It started with a message that was never meant to leave the chat.
It was 1:14am. Four of us, one thread, a situation that had already been discussed to death. Someone typed the line out loud that everyone was thinking, and the chat went quiet for exactly nine seconds before it went feral.
We put it on the back of a tee the next week. Not as a slogan. As evidence.
"Every tee is a message. Every message was supposed to stay in the chat."
Every drop since has been the same: real things we've actually said to each other, printed big on the back so the people behind you read what you'd never say to their face. No clever taglines. No focus group. Just the chat.
— sent by the group chat
How it's made
01 — Heavyweight cotton. A proper 100% cotton tee, unisex fit, tear-away label. The kind you still own in five years, long after you've stopped talking to the person it's about.
02 — Printed big on the back. Front stays blank. The back does the talking. Each design is printed to order in the US, so nothing sits in a warehouse getting sad.
03 — Approved by the chat. Nothing gets printed unless it's been said for real, out loud, in a text at an hour it shouldn't have been sent. If the chat doesn't scream, it doesn't get made.
The rules
Buy 2, the 3rd is free. Don't tell the group.
New leaks drop whenever the chat gets chaotic enough. Follow along on Instagram or join the list below so you don't miss the next one.